The Rolex Submariner comes from a line of Swiss watches known to be among the most luxurious in the world. Say the words Swiss Watch and the odds are that people will think of Rolex first. The submariner has a long and illustrious past. It was first introduced in 1953 and since then it has gained widespread popularity as a water-resistant watch and soon after its introduction it was already seen as an instant favourite among the pioneers of deep-sea diving. Part of its mystique clearly relates to the fact that this is a superbly engineered product. But it also owes its fame to clever marketing helped by, among other things, its placement on the wrist of Sean Connery when he played the role of 007 in in the early James Bond series. Having “Commander Bond” wearing your watch on his adventures would have been a great help in establishing its reputation for style and toughness. Yet it was not just in its looks. In many ways Rolex helped to popularize the dive watch, with many claiming that this was in fact the original diving watch with its resistance to 100 meters (since increased).
Since then, Rolex has managed to keep the watch alive with constant innovation. By the mid-1960s some significant change in its design were introduced. Rounded shoulders were added as opposed to the pyramid-shaped shoulders of the earlier models These surround the crown (winder) to provide it with protection from bangs and knocks. The other significant change was the use of Tritium-infused paint instead of radium. Rolex also used white printing instead of silver gilt.
Over the years Rolex has continued to refine the watch, improving it steadily by adding to its features. New models are now more water-resistant than older ones, for instance, while a whole range of sibling watches has grown out of the original stable. These include the Rolex Daytona, the Rolex Sea Dweller and the Yach-Master.
Apart from the sheer joy of owning one of the masterpieces is the knowledge that, in general, these watches retain their value over time. They are not just pure luxuries, but if well cared for can be real investments and family heirlooms
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